Still Rooted, Always Rising: Julo Shop Turns 5

Five years ago, Julo Shop launched with a single, bold mission: to make it easier to support Black-owned brands with every purchase, every season, and every intention.

What started as a small online store is now a thriving home for 85+ purpose-driven brands—spanning pantry staples, baby care, skincare, books, self-care essentials, and so much more. And while we’ve grown, our mission has never changed.

As Julo Shop celebrates five years, we’re not just recognizing how far we’ve come—we’re honoring the vision, the community, and the daily choices that got us here.

More Than a Name

The word Julo means “more than,” and that meaning has guided every move since our founding. From the beginning, Julo Shop was never just about products—it was about impact. Every product we offer is an invitation to support a story, a family, a community, and a bigger vision.

When you shop with us, you’re not just picking a moisturizer, seasoning blend, or doll off the shelf. You’re backing a Black-owned brand rooted in heritage, healing, and hope. You’re helping a founder reach new audiences. You’re becoming part of a movement that says: representation matters, and ownership does too.

Built With Purpose, Sustained by You

We’re still here—five years strong—because of you.

Your support has helped Julo Shop grow from a dream into a platform for discovery. With every order, every kind review, every repost, and every word-of-mouth mention, you’ve helped shape a better future for Black-owned business.

Because of your loyalty, we’ve been able to:

• Curate a catalog of over 85 verified Black-owned brands across multiple categories

• Operate our own warehouse to ensure fast and transparent fulfillment

• Launch our very own app on google and the play store

• Offer free shipping on orders over $75 and create bundles that simplify purposeful shopping

• Launch our Do Good, Be Good initiative, connecting purchases to meaningful causes

• Build a loyal customer base that values quality, culture, and care

None of this was possible without a community that believes in shopping with intention.

Celebrating the Journey Ahead

Our fifth anniversary isn’t the end of a chapter—it’s the start of a bolder one.

As we look to the future, here’s what you can expect from Julo Shop:

• More brands that reflect the diversity of Black-owned excellence

• More rewards for loyal shoppers, with points earned and redeemed all year

• New seasonal collections that make it easy to gift with purpose

• Deeper storytelling so you can connect with the makers behind your favorite products

We’re not slowing down—we’re doubling down.

Your Support Made It Possible

Just last month, we celebrated the birthday of our founder, Adeola Wright, the visionary who brought Julo Shop to life. Now, we step into a new year of business grounded in gratitude.

Because every win we’ve had—every new product launched, every sold-out bundle, every first-time shopper turned return customer—has been powered by a community that chooses intention.

And that’s why this anniversary means so much.

The Next Five Years

The next five years are full of promise, and we’re stepping into them with clarity, passion, and purpose. We envision a world where Black-owned brands are no longer the exception—they’re celebrated at the center of every home and every conversation. A world where choosing small means choosing bold. Where impact and convenience go hand in hand. Where the name Julo Shop is recognized not just for what we sell, but for what we stand for. We’re more than an online store—we’re a growing movement built on community, care, and culture.

Thank you for being part of our journey. Thank you for sharing our story. Here’s to the next chapter—and all the good we’ll create, together.