The beginning of a new year invites reflection, alignment, and intention. It’s a moment to pause and ask not just what we want to do differently, but why — and who we want to grow with. At Julo, New Year, New Intentions is more than a seasonal theme. It’s a recommitment to building a marketplace rooted in purpose, community, and connection — one that continues to uplift Black-owned brands while creating meaningful relationships with the people who shop with us. Our Intention:

Finding high-quality personal care products from Black-owned brands shouldn’t feel overwhelming. If you’re searching for a trusted place to order Black-owned personal care products in the United States, JULO offers a curated online shopping experience centered on quality, care, and intention.  JULO is a Black-owned direct-to-consumer retailer that makes it easy to discover and purchase personal care essentials from Black-owned brands — all in one place, with streamlined ship

The Holidays Mean More at Julo Shop As the holidays approach, our feeds and inboxes overflow with flash sales, overnight shipping, and one-click convenience. The pressure to shop fast and cheap has never been louder. But at Julo Shop, we believe in slowing down. In shopping with purpose. In giving gifts that tell a story—not just fill a cart. Because the holidays should be about connection, not consumption. Every gift should mean something: a reflection of who we are, what we