Five years ago, Julo Shop launched with a single, bold mission: to make it easier to support Black-owned brands with every purchase, every season, and every intention. What started as a small online store is now a thriving home for 85+ purpose-driven brands—spanning pantry staples, baby care, skincare, books, self-care essentials, and so much more. And while we’ve grown, our mission has never changed. As Julo Shop celebrates five years, we’re not just recognizing how far we’v

As I turn a year older this September, I can’t help but reflect—not just on my own journey, but on the growth of something even bigger:...

Summer is here, and it’s the perfect time to refresh your routines, upgrade your favorites, and make the most of long sunny days. Whether...