The Holidays Mean More at Julo Shop As the holidays approach, our feeds and inboxes overflow with flash sales, overnight shipping, and one-click convenience. The pressure to shop fast and cheap has never been louder. But at Julo Shop, we believe in slowing down. In shopping with purpose. In giving gifts that tell a story—not just fill a cart. Because the holidays should be about connection, not consumption. Every gift should mean something: a reflection of who we are, what we

Five years ago, Julo Shop launched with a single, bold mission: to make it easier to support Black-owned brands with every purchase, every season, and every intention. What started as a small online store is now a thriving home for 85+ purpose-driven brands—spanning pantry staples, baby care, skincare, books, self-care essentials, and so much more. And while we’ve grown, our mission has never changed. As Julo Shop celebrates five years, we’re not just recognizing how far we’v

As I turn a year older this September, I can’t help but reflect—not just on my own journey, but on the growth of something even bigger:...