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Fostering Fair Commerce: A Perspective on the Amazon-FTC Antitrust Lawsuit

In recent news, the Federal Trade Commission (FTC) has filed a lawsuit against Amazon, alleging antitrust violations and monopolistic practices. At, we believe in fostering commerce that is fair, equitable, and supportive of all businesses, especially those that have historically been marginalized. This lawsuit has significant implications for the retail industry and reaffirms the importance of fair competition and ethics in commerce.

The FTC's lawsuit against Amazon centers on accusations of anticompetitive behavior, monopolistic tendencies, and the potential stifling of competition in the online retail sector. These allegations are a sobering reminder that even the largest players in the market must adhere to the principles of fair competition and transparency.

At, our mission extends beyond being just a retailer. We see ourselves as a platform for change, an opportunity to support and amplify businesses that often face challenges in the retail landscape. Our focus has always been on promoting diversity, inclusivity, and ethical commerce.

The journey of began with a profound realization - a recognition of the underrepresentation and challenges faced by Black-owned brands, especially those led by brilliant Black women. The founder, after working in Corporate America and witnessing the diminishing contributions of Black women, was inspired to create positive impact. This inspiration led to the birth of

Our founder's journey continued with a role in a small business that aimed to empower service-based small businesses and non-profits. The goal was to create fair and equitable systems and leverage knowledge and experience for the benefit of these organizations. It was during this time that the vision for solidified.

Inspired by the powerful story of Maggie Anderson, who championed a year of buying Black, the founder envisioned as a solution. This platform would not only call out systemic issues but also actively create a better system for Black-owned businesses. It would serve as a testament to the quality and innovation that emerges from the hands, hearts, and minds of Black entrepreneurs.

The name "JULO," meaning "more than," was chosen deliberately. It stands as a symbol of defiance against stereotypes and misconceptions surrounding Black businesses, products, and people. It signifies a commitment to showcasing excellence and challenging preconceived notions.

As we reflect on the Amazon-FTC lawsuit, we are reminded of the importance of ethical business practices, fair competition, and transparency in the retail industry. At, we stand firmly by these principles, and our journey has been driven by a desire to make a positive impact and create a better, more inclusive marketplace.

We believe that by supporting businesses that often face hurdles in traditional retail spaces, we contribute to a brighter, more equitable future. Our commitment to quality, diversity, and ethical commerce remains unwavering. We invite you to join us on this journey of discovery, celebration, and empowerment at, where we strive to be "more than" just a store - a force for positive change in the world of commerce.

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