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Pierre Thiam

Fonio, a gluten free West African ancient grain that's good for you and the planet

Yolélé is a Fulani term of exuberance used throughout West and Central Africa. It roughly translates to "Let the Good Times Roll". The company was founded in 2017 to create economic opportunity for smallholder farming communities; to support biodiverse, regenerative, and resilient food systems; and to share Africa's ingredients and cuisines with the world. Sharing culture through food has always been my driving passion, and Yolélé was created in that spirit.

Black Owned, Vegan, Gluten Free, Fair Trade Partner, Eco Friendly, Social Good, Sustainable, All Natural, Not on Amazon

Do Good, Be Good!
See how this brand does good for you and for the community

Yolélé is a purpose-driven African food company committed to transforming communities in rural West Africa, with all proceeds going to the region. The company was founded by Pierre Thiam, the celebrated Senegalese-born chef, restaurateur and activist, and the food entrepreneur Philip Teverow. Pentagram has designed an identity for Yolélé and packaging for its first product, a line of fonio, an ancient grain that is a superfood, similar to quinoa.

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