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Alfreda Abena

Rooted in love. Rooted in culture: The Rooted Baby Co. takes pride in crafting baby items made from authentic African print fabric and items inspired by our motherland and people.

The Rooted Baby Co. was founded to create beautifully modern, multi-functional, and sustainable, baby and children's accessories inspired by African culture.

This amazing brand's mission is to teach African history and traditions while instilling the rich heritage of the motherland. Incorporating African patterns presents education and cultural appreciation in essential and sustainable items parents use everyday for their children. "All of our items are named after and inspired by locations in Ghana, West Africa. We celebrate culture while ensuring that our products are safe, durable, and eco-friendly. We are a registered small batch manufacturer and CPSC compliant. Our items are rooted in culture and rooted in love."

Family Owned, Woman Owned, All Natural, Black Owned, Sustainable, Social good, Not on Amazon

Do Good, Be Good!
See how this brand does good for you and for the community

Inspired by the birth of her son, Noah Kofi, Abena’s mission is to educate people about African history and culture, Ghana specifically, so they can learn the rich past that the motherland has to offer.

“The baby market is very mainstream presenting. There is often little to no representation of children of color, especially little Black childre. I aim to change the narrative. The Rooted Baby Co. not only presents Black babies in the forefront of the business but with them wearing traditional African prints. Our parents and children need to see themselves represented.” -

Find this and more when you Shop JULO

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