Ibraheem Nasir grew up in a kitchen that was a delicious melting pot of Creole, Caribbean, and Latin American cooking. As he got older, he learned the importance of eating naturally. He hated that it was so hard to find convenient foods that were both healthy and authentic. He then started a Dozen cousins so that it would be easier to enjoy authentic cultural recipes made with wholesome ingredients.

"From Virginia to Venezuela there are few dishes loved more universally than a good pot of beans. To keep that love alive, we slow cook our beans using real, wholesome ingredients and season them using time-tested recipes. The brand name is inspired by my daughter, her 11 cousins, and all the great family dinners we enjoy together."