Niles + Chaz OH MY WASH! Ultra Hydrating Shampoo

Wet hair thoroughly.
Apply a dollop from roots to ends and massage to lift buildup while keeping curls moisturized.
Rinse well.
Follow with SLIP HAPPENS! Replenishing Conditioner.

NILES + CHAZ
By Mike Colter and Iva Colter

Niles + Chaz is a children's clean hair care brand created for kids with mixed-textured hair, founded by husband-and-wife duo Mike Colter and Iva Colter. Mike, widely known for his role as Luke Cage in the Netflix series, and Iva, a former major Hollywood studio senior executive, launched the brand after years of searching for clean, effective products that actually worked for their daughters' mixed-texture hair. Unable to find what they needed, they built it themselves.

Named after their daughters Niles and Chaz — who serve as co-founders and active participants in the brand — the line was designed from the ground up to celebrate diverse curl patterns, mixed-ethnic heritage, and the natural beauty of every child. With the rallying slogan "Hair I Am!", the brand is on a mission to help young girls and boys embrace their unique curls and take pride in who they are.

Every product in the Niles + Chaz lineup is vegan, organic, cruelty-free, and nut-free, formulated with over 90% naturally derived ingredients and free from hormone-disrupting chemicals. From ultra-hydrating shampoo and replenishing conditioner to curl detanglers, styling creams, scalp treatments, revival sprays, and eco-friendly accessories, every formula is thoughtfully crafted to hydrate, define, and nourish curls, coils, and waves of all types — making wash day easier, more joyful, and more effective for the whole family.

Niles + Chaz was founded on the belief that every child deserves hair care products that actually work for their hair and reflect who they are. By building a line specifically for kids with mixed-textured hair and multicultural backgrounds, the brand champions representation in an industry that has historically overlooked this community. Through products that celebrate diverse curl patterns and heritage, Niles + Chaz helps children see themselves reflected in their daily routines while building confidence and pride from an early age.

Through clean, plant-powered formulations free from hormone-disrupting ingredients, Niles + Chaz prioritizes the health of children and the planet. Every product supports safer beauty choices for families, more sustainable formulation practices, and a broader movement toward inclusivity and representation in the children's beauty space.