AMAZING
BRAND
ALAFFIA
Olowo-n'djo Tchala
Redefining Natural Beauty Through Empowerment
Alaffia has been a trailblazer in the natural products industry, blending the richness of West African traditions with a commitment to sustainability, fair trade, and community empowerment. Their range of hair, face, and body care products are crafted with safe, effective, and natural ingredients, designed to nourish and enhance your well-being. Alaffia's mission goes beyond skincare—each product is a step toward improving the lives of women, families, and communities in West Africa. Through their core values of Beauty, Equality, and Empowerment, Alaffia is redefining what it means to be truly natural, while making a positive impact with every purchase.
Black Owned, Cruelty Free, Fair Trade Partner, Sustainable
Do Good, Be Good!
See how this brand does good for you and for the community
Alaffia, founded by Olowo-n’djo Tchala, is a social enterprise that reinvests proceeds into community programs in West Africa through the Alaffia Foundation and GACE. Their initiatives focus on maternal health, education, environmental sustainability, and economic empowerment—funding thousands of safe births, building schools, donating bicycles for students, planting tens of thousands of trees, and creating women’s cooperatives that preserve traditional methods while ensuring fair wages. In addition, they support access to essentials like eyeglasses and clean water, making their mission as much about social impact as it is about ethical beauty products.
Find this and more when you Shop JULO