ALAFFIA
AMAZING BRAND
THIS BRAND IS:
Black Owned, Cruelty Free, Fair Trade Partner, Sustainable
THE FOUNDER AND THE STORY
Olowo-n'djo Tchala
Redefining Natural Beauty Through Empowerment
Alaffia has been a trailblazer in the natural products industry, blending the richness of West African traditions with a commitment to sustainability, fair trade, and community empowerment. Their range of hair, face, and body care products are crafted with safe, effective, and natural ingredients, designed to nourish and enhance your well-being. Alaffia's mission goes beyond skincare—each product is a step toward improving the lives of women, families, and communities in West Africa. Through their core values of Beauty, Equality, and Empowerment, Alaffia is redefining what it means to be truly natural, while making a positive impact with every purchase.
DO GOOD, BE GOOD
See How This Brand Does Good For You
And For The Community
Alaffia was founded in 2004 by Olowo-n'djo Tchala and Prairie Rose Hyde, who in 2005 created the Global Alliance for Community Empowerment (GACE) to fund community programs through fair trade sales. Since then, they've built 17 schools across Togo and Ghana, providing drinking water and sanitation along the way. They also send used bicycles to students so they can get to school — over 4,500 so far — and provide pre and post-natal care to 1,000 women every year to help lower maternal death rates. On top of that, they plant 10,000 trees annually to fight deforestation and climate change. They even run an eyeglasses drive, having distributed over 28,018 pairs to children and adults in need across Togo. Their fair trade model also ensures cooperative workers earn a living wage four times the average income in Togo, plus health insurance and paid time off. All in all, their efforts have impacted over 1 million people.
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