As a woman of color, Mahisha Dellinger, wanted to flaunt her natural hair and celebrate what God has given to her. It was very frustrating looking for natural hair products that are both healthy for her hair and good for this world. She had a vision that women would be able to go to any retailer and find incredibly functional products, with quality ingredients, that celebrate our various curl patterns. The dream was born when it became a reality after she launched CURLS Beauty Brands.